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The Wills Lifestyle India Fashion Week Spring-Summer Showcase is another ‘first’ by the FDCI which serves as a platform to promote ‘The Business of Fashion’ and facilitate interaction between designers and buyers in India and internationally. Over the last six years, the event has grown to be recognized as the only fashion event in India which is dedicated to taking the Indian fashion industry to the global stage.

This is the first time since its inception six years ago that the Wills Lifestyle India Fashion Week will be presented on an international format to cover the two seasonal market segments – Autumn-Winter and Spring-Summer. As a result, close to 75 of India’s best designers will present their Spring-Summer Prêt and Diffusion collections to the most prominent names among buyers, media and fashionistas, both Indian and international. To provide further opportunities for buyers and designers, an extra day has been provided (for the first time) only for business-related interaction.

Clearly established as ‘Fashion’s Grandest Celebration’, Wills Lifestyle India Fashion Week attracts buyers and media from all over the world. The event has served as a launch pad for some of the participating designers, who have been retailing very successfully through retail chains across the world like Be:, Shoppers’ Stop, Kimaya, Pantaloon, Selfridges, Browns, Maria Luisa, Tsum, Harrods and many more. This event facilitates exchange of ideas amongst established & upcoming designers and trade professionals such as retailers, corporates, wholesalers, distributors & agents, fashion observers and media.

Wills Lifestyle India Fashion Week 2006 has reached new heights in its seventh year. The Fall-Winter Showcase in April saw the largest number of participating designers, media, buyers and international visitors. The same positive response is expected for this event. A ‘by invitation only’ event, this is a trade event where invitees will not only witness the latest collections from India’s leading designers, but also get to see India’s best models, talent teams, make-up trends, hairstyles and accessories for the upcoming season.

With WIFW 2006, FDCI carries forward its vision of using this event as a platform for the overall development of the fashion design industry and the business of fashion. As part of this aim, a number of new initiatives have been launched, which have been very well received. FDCI has been consistently broadening the scope of the event to increase the involvement of key stakeholders since the event began in 2000.

Highlights:

• First time ever Spring - Summer collections shown in India.
• The Annual B-2-B fashion trade event goes bi-annual this year.
• A sixth-day added (September 4) dedicated purely to the Business of Fashion.
• Collections will be season specific i.e. autumn-winter & spring-summer – in line with formats, internationally.
• Two ramps, a dynamic set-up.
• Close to 75 designers including “New Faces Going Places”.
• More opportunities for young designers to showcase talent at exhibition stalls.
• Accessory Designers participation.
• New faces & fresh talent on the ramp.
• “Eye on Fashion”, new theme – Living Fashion in Colour – The Official Fashion Photography Competition.
• WILLS LIFESTYLE INDIA FASHION WEEK product lines.
• Daily “Designer” tabloid.
• Parallel events such seminars, contests etc.
• Talent Teams.

…WILLS LIFESTYLE INDIA FASHION WEEK, IS AFTER ALL, THE ONLY FASHION WEEK IN THE COUNTRY TRULY DEDICATED TO THE BUSINESS OF FASHION!

The biannual fashion jamboree — Wills Lifestyle India Fashion Week opened today with designers from India and abroad all set to showcase their Spring-Summer collection to domestic and foreign buyers.

The apex body of the Indian fashion industry, Fashion Design Council of India (FDCI) said as many as 70 international buyers from more than 14 countries and 90 domestic buyers would participate in the week-long biannual fashion extravaganza beginning today.

“Wills Lifestyle India Fashion Week will provide a platform to showcase India’s fashion and trends to the international media and help Indian designers get the much deserved international recognition,” FDCI Director General Rathi Vinay Jha said.

Nearly 70 international buyers, including Harrods, SAKS Fifth Avenue and Bloomingdales, from more than 12 countries, besides about 90 domestic buyers participated in the April edition of Wills Fashion Week this year.

“Our primary objective is to promote trade, while showcasing our participating designers to India and the world,” she added.

Buyers and agents from Paris, London, Japan, Dubai and the US will attend the fashion week, showcasing works by 75 designers.

The opening day would see popular designers like Rohit Bal, Manish Arora, Rohit Gandhi and Rahul Khanna exhibiting their creations.

“With over 160 buyers participating in the Spring-Summer showcase, The fashion week would be India’s platform for fashion trade in India,” sports and entertainment marketing company PDM CEO Preeta Singh said.

The event would stretch to an extra day on September 4 dedicated to creating opportunities for buyers and participating designers. No shows would be slated for the day, which would be reserved exclusively for designers to talk business.

More than 100 stalls have been put up solely to promote trade at the fashion trade event.

Galeries Lafayette and Maria Luisa from Paris, Marubeni and Boho from London and Fashion House and Designers lounge from Dubai are some of the international buyers who are participating in the fashion week to negotiate with the Indian designers.

The Wills India Fashion Week kicks off in New Delhi today. In addition to the glamour and glitz, all the designers will be hoping to bag some fat orders post the shows.

The ramp is ready and the finishing touches are final as the Spring Summer 2007 edition of Wills India Fashion week opened at 1:30 pm (IST) with Manish Arora’s show at Delhi’s Grand Hotel.

More than 70 fashion designers from around the country will showcase their collections worn by 40 models.

Nearly 400 national and international buyers are expected to attend and all participating designers will have individual stalls.

Designers like Rocky S, who participated in the Lakme Mumbai Fashion Week in March, have switched to the Wills show this time.